There have been clear changes in the trends and attitudes of Pakistan’s e-commerce industry in the past few years. Where people used to prefer to go to the market to buy things, now that trend has changed and shifted towards online shopping.
It is not that there has been any decline in the presence of retail physical stores in Pakistan. In fact, now after discussing any product, people do not give the address of the market or shop, but rather share the link to the brand or e-commerce website.
Many people in Pakistan prefer physical purchasing, but due to a change in trend, people still search for product details and rates on the internet for price suggestions.
Every day in Pakistan, some new e-commerce is launched as a trend. Obviously, when the number of buyers increases, the number of sellers will also increase. But till today, you do not know which e-commerce website is reliable, top-ranked, and for what purpose is it made for online shopping.
In this post, you will know the top 10 best e-commerce websites in Pakistan 2025, and what type of product should be purchased from them.
Pakistan’s E-Commerce Industry Overview:
According to 2023 data, Pakistan is the 53rd largest e-commerce market in the world, with an annual growth rate of 14.3%. Its value is expected to increase to $4.99 billion annually by 2028.
E-commerce Market Cap in Pakistan:
Online shopping is growing day by day in Pakistan. Here is a breakdown of some categories as per their percentage of market cap.
Electronics: The most prominent category in Pakistan’s e-commerce industry. Electronics accounts for 23.1% of total e-commerce revenue.
Hobby & Leisure: 22% of profits come from hobby items, including games, gym and activity products.
Fashion & Beauty: Accounts for 18.3%, and it is expected to increase further in the future as women still order less online than men.
Furniture & Home Appliances: 11.8% are part of this category. Shopping via internet is low due to the high cost, but below you are given reliable sources that will not let you feel unsafe.
Grocery: 8.6%, but it is increasing day by day, as options like PandaMart etc. have become available.
Healthcare & products: A significant share of 8.5%.
DIY Products: This sector accounts for the remaining 7.8 %.
Payment Methods for E-commerce in Pakistan:
94% of e-commerce operations in Pakistan operate on cash on delivery (COD), as there is no trust policy from e-commerce platforms. Also, there is no major checkout gateway option available in Pakistan. There are third-party options, but they are not affordable in terms of fees.
The remaining 6% who make online payments include three types of payments.
Via VISA Card.
Via Master Card.
Via Bank transfer/advance payment.
Top 10 Best E-Commerce Websites in Pakistan:
- KiaChahiye.com
- Shopify.com
- Daraz.pk
- Temu.com
- AliExpress.com
- Olx.com.pk
- PriceOye.pk
- Telemart.pk
- Foodpanda.pk
- Shophive.com
KiaChahiye.com
KiaChahiye is a newly launched e-commerce store in Pakistan, and if you want to buy most household appliances or large electronics items like refrigerators, washing machines, ACs, mixers, TVs, microwave ovens, laptops, graphic cards, smartphones or tablets, etc., there is no better option than KiaChahiye.com.
Pros:
- In this you get all the heavy household items at a lower price than other e-commerce stores.
- There is no advance payment, just add the product to your cart and wait for delivery at home.
- Discounts and warranties on products are also very good.
Shopify.com
Shopify is not a store itself, but a store management web application through which one can create their own personal e-commerce store. It has the option of monthly and annual subscription. It is easy to create a store and also easy to connect with plugins.
Pros:
- It offers multiple packages, so you can choose based on the size of your audience and product quantity.
- No need to hire a separate developer, just drag and drop and your e-commerce website is ready.
- No need to worry about security and maintenance because Shopify takes care of it all.
Daraz.pk
Daraz became Pakistan’s first e-commerce store in 2012, and was acquired by Alibaba Group in 2018. Even today, Daraz is very popular in Pakistan due to its 11:11 and 12:12 sales. In fact, it is still Pakistan’s largest online e-commerce platform. If you are not able to find something in the market, you may find it available on Daraz. People from all over Pakistan are selling here, and there are even vendor lists from China.
Pros:
- During an event or sale, you get to see huge discounts on Daraz.
- Being the first and largest e-commerce store in Pakistan, there is some satisfaction after the purchase that the product will be delivered.
- The tracking system is quite good, but still frauds happen.
Temu.com
Recently, Temu was launched in Pakistan. It is a Chinese-backed e-commerce platform with a net worth of billions of dollars. It created a lot of hype in Pakistan at the time of launch. Free delivery, lower rates than the local market and huge gifts for its customers. But when the news of the tax imposed by the Pakistani government came out, the rates increased by 5 times, due to which customers stopped buying from Temu. Although the tax was not imposed, the rates of Temu did not decrease back.
Pros:
- Payment is made online in advance, so cash is not an issue, credit cards can also be used.
- 100% cashback is returned if items are wrongly delivered.
- The only reliable source to buy Chinese products directly from Pakistan.
AliExpress.com
AliExpress is a retail venture of Alibaba Group that is operating internationally. AliExpress used to be a huge online shopping destination from Pakistan, and it used to offer easy freight by collaborating with several freight management companies in Pakistan. Due to the increase in import taxes in Pakistan, duties doubled, and people stopped shopping online from AliExpress. But even today, every type of product vendor from China is easily available on AliExpress.
Pros:
- Payment is made entirely online in advance.
- Delivery partnerships with Pakistan’s top freight management companies.
- Universal products of every type and category are available in the list.
Olx.com.pk
OLX Pakistan, which stands for Online Exchange, is an international product exchange and classifieds listing company that is very popular in Asia. Everyone in Pakistan is familiar with the name OLX and millions of products are sold and exchanged on a daily basis. Classifieds are listed on it and people buy or sell products by making frequent offers. Businesses can get their products featured, and individuals can also list and sell their single product like personal cars, furniture or tech items.
Pros:
- OLX is a huge and popular exchange platform in Pakistan, where millions of people are trading on a daily basis.
- There are no platform fees or conditions, only the cost of getting the ad featured increases the audience and leads by up to 6 times.
- The option to exchange products is also available.
PriceOye.pk
Launched in 2015, Pakistani startup PriceOye is today the first shopping destination for every tech user. PriceOye offers a complete range of new phones, smartwatches and gadgets launched in Pakistan at prices below the retail market price. People prefer PriceOye to get discounts on tech items and get authentic tech accessories delivered to their doorsteps.
Pros:
- Official phones and accessories are available at a lower price than the market.
- There is a ‘check first then pay’ i.e. cash on delivery option, which is a huge factor of trust.
- Along with the company warranty, an additional annual warranty is also offered, which has minor additional charges.
Telemart.pk
Telemart is Pakistan’s first franchise-based e-commerce platform, with a strong online reach and sales. The Pakistani startup e-commerce has over 38 nationwide franchises, which a common person can get for just Rs. 8 lakh. Most people come to Telemart to buy tech items. Their online and physical availability makes it an easily accessible option.
Pros:
- Pakistan’s first franchise-based e-commerce platform.
- Provides installments and discounts through collaboration with multiple banks and gateway partners.
- Pakistan’s trending tech items are available at reasonable prices.
FoodPanda.pk
Foodpanda is an international restaurant management company that has been operating in Pakistan for many years and has onboarded restaurants from all locations. Famous and local restaurants in Pakistan are listed on Foodpanda, from which anyone can order food from near them and receive it at their doorstep in a short time. Foodpanda’s venture Pand Mart is a complete online grocery shopping solution.
Pros:
- Ready-made food from your favorite restaurant satisfies your hunger in minutes.
- Panda Mart is a complete online grocery solution.
- Offers huge discount vouchers on a daily basis.
Shophive.pk
ShopHive is a small-scale online shopping platform, where branded tech items are available at reasonable prices. Installment options and a money-back guarantee are also available on branded items on ShopHive.
Pros:
- All branded tech items are available like Apple, Samsung, Xiaomi etc.
- Also offers money back guarantee.
- Secure payment and a 7-day replacement warranty are also available.
